A warehouse with a luggage cart with a BACK TO STOCK RETURNS card on it.
A warehouse with a luggage cart with a BACK TO STOCK RETURNS card on it.

Increasing Revenue & Visibilitywith a Dedicated Reverse Logistics Network

Case Study — Major U.S. general merchandise retailer

Revenue per Unit52% Increase

Unit-Level Visibility100 %



The Customer’s Challenge

This major retailer faced a significant challenge in its returns process. Lacking dedicated facilities, it was forced to liquidate full truckloads of returned goods for pennies on the dollar with minimal visibility. There was an urgent need for a system to power three new, dedicated facilities, managing the entire process from receiving and conditioning to put-away and fulfillment to maximize product value.


Our Approach and Solution

Deploying Blue Yonder / Optoro Returns Management System

Returns Management System
A consolidated technology platform that spans the entire lifecycle of a return — from initiation, to repurchases/exchanges, return methods, receiving, restock, resale, and even recommerce. While many retailers and 3PLs use disparate applications to manage touchpoints in the returns lifecycle, there are many benefits to using a singular system for returns management.

Benefits* and Business Impact

Improved Profitability

52% increase in gross revenue per unit, driven by efficient returns processing and new recovery channels.

Diversified Recovery Channels

10+ new recovery channels enabled, diversifying resale opportunities.

Enhanced Data Visibility

100% visibility into unit-level performance, establishing a foundation for data-driven decision-making.

Rapid Facility Deployment

New dedicated facilities launched in just 3 months per site.


*The stated benefits are based on customer estimates. Actual results may vary depending on conditions and environment.

Contributions to Sustainability**

Waste Reduction

By efficiently processing returned goods and expanding recovery channels, we extend the lifecycle of products that might otherwise have been discarded, contributing to waste reduction.

Contribution to the Circular Economy

Reselling returned products in specialized markets extends their lifespan and creates new revenue streams, contributing to the realization of a circular business model.


**The contributions described are based on a specific case study. Results may vary depending on conditions and environment, and similar outcomes are not guaranteed in all implementations.

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